Shop TODAY independently determines what we cover and recommend. When you click or buy through our links, we earn a commission.
|
|
|
If you're longing for the days of summer, Amazon is here to help you prep your seasonal beauty routine. The retailer is kicking off its fourth Summer Beauty Event, and like the previous years, this one is too good to miss. Beginning now and running through Mother's Day, May 10, Amazon’s Summer Beauty Event will feature over 10,000 deals across skin care, makeup, hair and even premium beauty brands. Shop TODAY's executive editor, Adrianna Brach, joins TODAY to highlight the best deals that are worth shopping. Below, you'll find up to 52% off on beloved brands, including Anastasia Beverly Hills, Elemis and more editor favorites.
|
|
|
|
|
|
When makeup artists talk about the "gold standard" of eyebrow pencils, Brach says many of them refer to Anastasia Beverly Hills' products, specifically the Brow Wiz. The ultra-fine tip allows you to create natural, hair-like strokes and "pro-level" looks at home, she adds. The brand offers a mini size, making it perfect for on-the-go touch-ups, and it's only $12 right now.
|
|
|
|
Brach says this tinted moisturizer can be extremely beneficial when the weather warms up because it offers so many benefits. The 3-in-1 formula provides buildable coverage, SPF 30 sun protection and instant hydration. You can also expect a smooth matte finish and oil control that lasts up to 12 hours, per the brand. Plus, there are 20 shades to choose from, all of which are designed to blur and even skin tone.
|
|
|
|
|
|
|
Brach is a big fan of this dry shampoo formula, mainly because there's zero aerosol. "It's a loose powder, so you have a little bit more control," she reports. She also adds that it can not only extend the life of your blowout, but the rice protein will also absorb oil and add volume, leaving your hair looking "refreshed and less greasy." Plus, there's good news for brunettes: the brand also has a "dark tinted" version that blends seamlessly into your hair with no white residue in sight! (And it's also 47% off!)
|
|
|
|
This Shop TODAY Ranked pick won for offering the best "hair tension" and is a 2-in-1 hair tool that not only dries hair, but also provides salon-worthy volume and smoothness, says Brach. Its oval shape lifts the roots, and its lightweight design makes it easy to maneuver while you're self-styling. One TODAY host loves it so much, she called it a "life-saver." Normally, priced at $155, you can now grab it for 30% off during Amazon's Summer Beauty Event.
|
|
|
|
|
|
|
Dull and tired skin? The brand says this vitamin C and peptide-infused serum will visibly brighten skin tone and dark spots, plump and support elasticity and soothe your skin over time. Brach says vitamin C is a staple in any skin care routine, but this Bliss serum is especially good for its anti-aging benefits. "The texture is so light, and you can wear it under makeup or sunscreen," she adds.
|
|
|
|
Luxury skin care brand Elemis is a personal favorite of Brach's, who admits to "using it forever." During Amazon's beauty event, its hydrating day cream is on sale for 25% off. Formulated with a trifecta of microalgae, the brand says this moisturizer will firm skin, reduce the appearance of fine lines in just 14 days and deliver 24-hour hydration. Brach says it absorbs quickly, allowing "skin to feel the benefits right away." Elemis also has a formula for men that offers similar soothing, firming and moisturizing benefits.
|
|
|
|
|
|
|
Associate editor Madison San Miguel calls this Clinique cleansing balm "the brand's best skin care product" for its hydrating formula, which is ideal for her sensitive skin. "Compared to similar products on the market, I find the cleansing balm highly moisturizing and non-stripping, so after I dry my face, [it] never feels tight. You also don't get any 'burning' around your eyes, even when removing tough eye makeup," she adds.
|
|
|
|
“I’m not being dramatic when I say water flossing has changed my life,” senior editor Julie Ricevuto raves. She says this cordless device from AquaSonic is effective at removing dental plaque and getting hard-to-reach places in your mouth. It's also compact enough to fit easily in your bag for travel or on your bathroom vanity at home. Per the brand, it has an ultra-fine water stream, 360 degrees rotating nozzle and comes with five jet tips and three flossing modes: normal, soft and pulse.
|
|
|
|
|
|
|
This highly-rated mascara from Shop TODAY-loved brand IT Cosmetics is made to volumize, lengthen and curl lashes with "one coat," per the brand. It's formulated with biotin, collagen, peptides and proteins that work together to do more than just create fuller-looking lashes; also supporting elasticity and conditioning lash hairs.
|
|
|
|
We don’t often see this Medicube bestseller go on sale (especially for over half off), so we’d say to grab it now. These toner pads have over 22,000 ratings and are developed to gently exfoliate the skin, reduce the appearance of pores and improve brightness, per the brand.
|
|
|
|
|
|
|
Chassie Post's fashion, home and beauty picks start at just $30.
|
|
|
|
|
|
We packed, compressed, dragged, stepped and styled our way through over 250 products to name these award winners.
|
|
|
|
|
|
We're a month out from the holiday weekend — but the deals start now.
|
|
|
|
|
|
Skip the checked bag. These picks will fit everything you need.
|
|
|
|
|
|
Beauty tools, tech gadgets and life-saver accessories to ease your travels.
|
|
|
|
Copyright © 2025 TODAY | 30 Rockefeller Plaza, New York, NY 10112
|
https://link.today.com/oc/57c0ac08487ccdee398b5eaar1585.6ma7/ae97f239
|
|
|
|
|
0 comments