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Every year, the Shop TODAY team tries out countless products in search of the best. In 2025 alone, they reviewed beauty finds, sleep hacks, sneakers, and much, much more. Of all those products, however, some were more beloved than others. Below, find just a selection of the team's top 100 products of 2025 — and be sure to see the full list here. |
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| Beanies are winter-weather staples, but they're not always friendly to our hair. These hats, however, are lined with satin to help maintain your 'do! "The fit was definitely on the looser side, but that didn't stop it from keeping my ears nice and warm," says commerce writer Danielle Murphy. "I experienced a little static upon removing it, but my hair maintained its volume and stayed knot-free." $19.99 $23.99 |
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Shop TODAY editorial director Adrianna Brach says she "practically lives in these" leggings during the cooler months. They're made with the brand's "butterluxe" fabric, which is buttery soft and extra stretchy, but with gentle compression. They're only $32, but Brach says she thinks they look way more luxe and expensive than that price tag might have you believe. $32.00 |
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| Taking home the title of "best overall walking sneaker" in Shop TODAY's 2025 Sneaker Awards, this New Balance model requires little to no breaking in, according to associate editor Shannon Garlin. "These sneakers saved my feet and provided so much support and comfort for an exhausting (but fun!) and active day on my feet, I could almost feel the shock absorption taking place," she says. $99.95 |
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"Whether my skin is feeling dry, tired or irritated, the second I put these patches on, it feels like my skin just had the most refreshing drink of water! I always feel better after wearing these for even just 20 minutes. If you're in a pinch, 10 minutes does the trick, too," social video producer Anita Chomenko shares about these popular eye patches. $23.95 $29.00 |
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| "This fabric shaver was very easy to use," says editorial assistant Annie Shigo. "I really liked that it had just one setting and the mechanism to turn it on and off was a simple slide on the side." She adds, "In just a couple of swipes, it was able to take off these really small pills that I could not pick off with my fingers." $12.49 $19.00 |
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"If you're a side sleeper, this is the pillow for you," says Brach. This editor-loved and award-winning pillow "checks all of the boxes that you would want in order to keep your neck in good alignment when sleeping on the side," according to one expert. $39.99 $79.99 |
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Dread cleaning your shower? This longtime Shop TODAY favorite takes scrubbing out of the equation, removing buildup and stains practically overnight. "You just spray today and rinse tomorrow," says Brach. "No tough scrubbing or bleach required... You can also use it on basins, fixtures and even your curtain liner — yes, you should be cleaning your shower liner!" $19.98 |
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| Shop a firming serum, a home lighting hack and more of the year's bestselling Amazon finds. |
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| Plus, shop expert-approved snacks from Chobani, Patagonia Provisions and more. |
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| Here's what stood out and made the cut. |
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| We found cozy tops, bottoms and dresses to keep you warm. |
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| Limp hair? These are the best hair-thickening products for instant body and fullness. |
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