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| Best value moisturizer: Shop TODAY editorial director Adrianna Brach describes this cream as both a money- and time-saving hack, because it's made with "three powerhouse ingredients that all dermatologists swear by: Retinol, vitamin C and hyaluronic acid." She explains: "That trifecta right there is what's going to firm, brighten and hydrate your skin. It's kind of like a beauty routine — in a jar!" $20.87 $29.99 |
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Best texturizing hair powder: "This is really great, because it's going to boost your roots," says Brach. "You just put a little on the root," she explains, and "it adds a little texture, fills up the space and boosts those roots without the stickiness of a hairspray." $30.00 |
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| Best at-home microcurrent: Brach describes using this tool as "like pilates for your face." It uses microcurrent technology to help your skin appear lifted and tighter, while also stimulating elastin and collagen. Best of all, "you see it in minutes," raves Brach. $187.50 $250.00 |
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Best value eyeshadow: "Your skin actually loses moisture with age," explains Brach, "and that affects your eyelids!" So, she says, a lot of makeup artists and dermatologists recommend cream-based formulas for eye shadows, to avoid a caked-on look. This one is "fool-proof," she adds, because it comes in an easy-to-apply stick and tons of different colors to choose from. $6.99 $11.99 |
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| Best for sensitive eyes: "A lot of people experience hooded eyes or sagging around the eyes, so you want to look for a tubing mascara," says Brach. "We love this one, because it was designed specifically for women who have trouble areas around the eyes." The brand promises no clumping, flaking, irritation or scrubbing to get it off at the end of the day. $28.00 |
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Best retinol treatment for hands: When it comes to anti-aging skin care, don't skip your hands! Brach says they're actually one of the spots on our body that show our age the most due to wrinkles, prominent veins and age spots. Enter: This retinol hand cream, which both treats and prevents those signs of aging with nightly use, per the brand. $38.00 |
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| Best instant eye treatment: According to our testers, Peter Thomas Roth's bestselling and TikTok-viral eye tightening cream works in minutes to reduce puffiness and crow's feet. Best of all, Brach says that with consistent use, "you also get results over time," because its formula is made with peptides that support collagen production, which helps keep skin firm! $38.00 |
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Best lifting serum: "People forget about the neck and jawline," says Brach: Tech neck, sagging skin and more. This product, however, can help target the area! One writer tried it for six weeks and saw visible improvement. According to the brand, the serum is formulated with niacinamide, caffeine and a patented technology to tighten and hydrate. Best of all, you can score 25% off when you use the code TODAY at checkout on the brand's website until November 5. $48.00 $64.00 |
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| Best vitamin C serum: A dermatologist we previously spoke to told us that vitamin C is the best-studied antioxidant we have to treat the skin. It helps lighten dark spots, even skin tone and is an essential co-factor in the production of healthy collagen, which naturally slows down as we age. This bestseller is "incredible," per Brach, and is great to use in the morning before applying SPF. $21.99 |
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Best moisturizing toner pads: Our winner for best moisturizing toner pads come in a pack of 60, with a handy tweezer included so you can easily pick one up at a time without digging your hand in the jar. They're great "to calm your skin and kind of reset it after you wash it," explains Brach. $26.00 |
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| Best concealer for dark circles: "This concealer is incredible," says Brach. It comes in a wide range of shades and even features ingredients like caffeine and vitamin C that can help combat dark and puffy under eyes. An expert told us to look for formulas like this that are lightweight and buildable, because mature skin may have more texture or movement, and anything too heavy can enhance that. Best of all, it's super affordable! $9.41 $11.41 |
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