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Our most popular Prime Day deals start at under $10! Shop award-winners, editor recommendations & more
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This viral mascara has impressed our picky editors and over 180,000 Amazon customers. It previously earned a Shop TODAY Beauty Award for its impressive clump resistance, longevity and, of course, sky-high length. "This beauty must-have is my go-to mascara since I know it won’t budge no matter how often I wipe my face, rub my eyes or take my sunglasses on and off," said a former Shop TODAY contributor.
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No brushes are needed when you have one of these bestselling eyeshadow sticks on hand. It’s super easy to apply and blend with the built-in sponge side, thanks to a sophisticated crème-to-powder formula that glides on smoothly. "When it comes to the wear, I was impressed to see that the formula lasted me all day," says associate editor Madison San Miguel. "The claims that the formula is crease and wear-proof live up to the hype because my eyelids looked just as new as they did in the morning."
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This Beauty Award-winning lip oil is packed with ingredients you’d normally find in a nourishing balm, like hyaluronic acid. Its light pink shade is universally flattering and adds a barely-there pigment that Shop TODAY editors vouch attracts a ton of compliments. But if you prefer bolder hues, there are five other colors available, including a bright coral, a vibrant pop of pink and a deep raspberry purple.
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Shorts season is here, and this deal is one of the best we’re seeing in the fashion category. Lee’s Bermuda shorts, which come in nine colors, is currently up to 51% off. The longer length offers some extra coverage and the breathable, 98% cotton material will keep you comfortable, per the brand.
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Now that summer is officially here, flowy dresses are basically all we want to wear. This bestselling breezy midi number comes in over a dozen colors and is heavily discounted right now. We're loving the V-neck design, the tiered skirt and, of course, the pockets!
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PSA: You should be replacing your bedding every 18 to 24 months. With 370,000 ratings and counting on Amazon, these sheets are a stellar contender for your next bedding upgrade. Editor Vivien Moon tested these for our Sleep Awards and says she loves how soft and cozy they are. She attests that they keep her cool and comfortable no matter how hot she runs or how cold it gets, even calling them “a treat to climb into each night.”
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On the hunt for a new sneaker to carry you through all your summer strolls? This pair from tried-and-true brand Adidas offers a trending look in addition to a cushioned midsole that reviewers rave delivers on comfort!
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Now’s a great time to restock your medicine cabinet with a fresh tub of Aquaphor, which is always useful to have on hand. The brand vouches that it’s a multipurpose solution to a variety of common skin concerns, from dry lips to burns and more.
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Vitamin C is an essential skin care ingredient for any anti-aging routine. One board-certified dermatologist told us that this affordable (and award-winning) serum is a good option for anyone whose skin can handle a higher concentration. “It also has vitamin E and hyaluronic acid, which will help add moisture to the skin,” he said.
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Frizz-free hair is within reach! Spritz this spray onto towel-dried hair to get humidity and frizz protection. San Miguel vouches that the formula left her ends looking much healthier and even left a "glossy shield" over her strands without leaving any residue behind.
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Struggling with hair thinning? This leave-in treatment from Nioxin may help. One editor previously incorporated anti-hair thinning products from the brand into her approach when combatting some stress-induced hair loss and saw impressive results.
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