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The wait is over — Amazon Prime Day is here, and we’re monitoring the retailer’s biggest sale of the summer around the clock. To kick off the sale, Shop TODAY executive editor Adrianna Brach stopped by the plaza with the best Prime Day deals we’re seeing on day one, which include markdowns on luxury beauty, fashion basics and big-ticket home items. If you see something you want, act fast, because the most popular Prime Day deals seen on TODAY always sell out quickly.
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Trend alert: Capris are back! Fashion experts are reporting that nostalgic fashion trends like this one are having a major moment. “I love that these are so light and stretchy — comfortable enough for a summer day, which is not always the case with stiff denim,” Brach points out. “The wide-leg silhouette also feels more modern and looks great on everyone.”
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Brach calls this layer “one of those throw-on pieces you’ll wear over and over again.” It’s the perfect lightweight piece to have on hand for summer air conditioning and chilly nights, but you can wear it all fall long, too. It’s a bit oversized, so Brach suggests sizing down (unless you’re going for a boyfriend cardigan or duster type of look). Plus, it has pockets!
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This deal is exclusive to day one, and we’re expecting it’ll go fast. This spray was a Shop TODAY Beauty Award winner, and it’s our favorite find for anyone who struggles with flat hair that needs a bit of volumizing (without the crunchy feeling of most hair styling products). “What makes it unique is that it adds volume and texture, without the stiffness of a hairspray ... so it still feels touchable,” Brach explains. “It also works as a heat protectant, so it’s a two-in-one!”
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Our team has tested hundreds of concealers, so you can trust us when we say that Tarte’s is one of the best. It earned a Shop TODAY Beauty Award for its impressive shade range, creamy coverage and long-lasting application. Right now, this beauty favorite is 40% off for Prime Day, so you’ll want to add it to cart before it’s gone.
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Some of the biggest discounts we’re seeing today are on cookware, like this stainless-steel set. You get 15 pieces in this collection, which work on everything from traditional stovetops to induction ranges. “It’s just over $70, so you’re paying less than many individual stainless steel pans on their own,” Brach reports. Each pan features an aluminum core for quick and even heat distribution. Plus, the riveted handles are designed to stay cool to the touch, per the brand.
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If you must wear a bra in this summer heat, make sure to set yourself up for comfortable success. This one from Bali features moisture-wicking fabric, a seamless design, wireless support with foam cups and a ComfortFlex fit (aka: it's super stretchy). Plus, it comes in a wide range of colors.
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We don’t often see this Medicube bestseller go on sale (especially for over half off), so we’d say to grab it now. These toner pads have over 26,000 ratings and are developed to gently exfoliate the skin, reduce the appearance of pores and improve brightness, per the brand.
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This might be the best time to stock up on your fashion basics. This slim-fit tank top is a must-have for summer, either to layer under linen button-downs or to pair with your favorite denim cut-offs. With a 4.7-star rating, reviewers seem to love the classic top for its comfortable fit and soft fabric.
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This powder foundation is a favorite amongst the Shop TODAY team and customers for its blendable and smoothing formula. Founder Laura Gellar herself told us it’s her “hero product,” adding that it’s the easiest to use and great for mature skin. According to the brand, multi-toned marbleized pigments self-adjust to skin tone and work to correct discoloration, without settling into fine lines.
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This bestselling bagless vacuum features a powerful suction that can deep clean anything from carpets to hardwood flooring, per the brand. Its lightweight construction, swivel steering and ability to turn into a handheld device makes it easy to hit hard-to-reach areas with ease. It's also designed for under-furniture access and comes with a nozzle to get closer to those higher up, practically invisible spots like curtains and ledges.
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