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And just like that, 2025 is coming to an end. Here at Shop TODAY, we're reflecting on another year of tracking trends, testing products and crowning award winners. To share some of our favorite finds from the last 12 months, editorial director Adrianna Brach stopped by Studio 1A with a lineup of bestsellers. |
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| We love to pull on a comfy sweatshirt in winter, and this versatile half-zip meets our cozy criteria while feeling more elevated than your average hoodie. It's got a full size length so it won't ride up over your stomach or waistband and is a little lighter in weight than your average sweatshirt, so you won't get too hot and can layer with it. $32.88 $39.99 |
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After a bout of stress-induced hair thinning struck before her wedding, one editor and producer incorporated this scalp serum into her hair routine — and saw noticeable results! $58.00 |
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| Is winter drying out your hands? This tried-and-true hand cream is formulated to keep working hands moisturized. It has a non-greasy formula that keeps fingers, knuckles and more hydrated all day, without the need to reapply constantly or a heavily perfumed scent. Pro tip: Apply before bed to allow it to heal extremely dry, cracked hands overnight. $8.89 $9.99 |
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Our editors have been singing the praises of Ray-Ban Meta glasses for a couple years now, but 2025 was the year we became obsessed. "I own a pair myself, and they're so fun for taking photos and videos with a click of the button on the arm," Brach says. "You can also take calls with the built-in speakers on the arms, listen to music and even ask Meta questions!" $379.00 $459.00 |
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| These sconces offer an easy and affordable way to add accent lighting or a reading light to your desk or bedside. They're completely wireless, with a magnetic back that mounts on the wall with an included adhesive, so it's damage-free and great for renters. It has three different brightness settings and can last up to 15 hours on a single charge, per the brand. "I love these and actually use them at home," Brach says. $15.19 $19.99 |
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While you might not always be able to get eight hours of sleep per night, you can still fake the look of it with a good eye cream! This affordable eye gel is packed with yerba mate, hyaluronic acid and caffeine to hydrate the under-eye area. $5.97 |
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| Ringing up at under $5, this mascara gives you a serious bang for your buck. Shop TODAY readers added this to cart in 2025 to get lasting lashes that didn't smudge, run or flake all day long. $4.97 |
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New year, new shoes! According to experts, you're supposed to replace your running shoes every six months, so last year's sneakers are probably due for an upgrade. These bestselling Brooks sneakers will have you racing towards your fitness goals for 2026 in record time. $99.95 $149.95 |
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| These convertible earrings are a favorite of production associate Audrey Ekman's. "Since I got them in the spring, the lightweight, two-toned earrings have adorned my lobes more days than I can count," she says. $14.95 |
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| Say bye to 2025 with end-of-season deals! |
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| Here's what stood out and made the cut. |
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| From high-tech devices to everyday essentials, our editors share the best way to spend your funds. |
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| America's longest-running morning show brings a twist to the family-friendly game. |
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| Limp hair? These are the best hair-thickening products for instant body and fullness. |
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