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Christmas is officially less than 30 days away, which means that it's time for parents and grandparents to start combing through the virtual toy aisles to find the best gifts for their little ones. It can be a tough job, but to make it easier, Toy Insider's Chief Toy Officer Laurie Schacht stopped by Jenna & Friends to share the latest and greatest picks that are on every tween and toddler's wishlist this year. |
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| "This is, hands down, the best airbrush set I've ever seen for kids," raves Schacht, who also adds that it's super easy to use. It comes with eight washable markers and five stencils — everything they need to let their imagination run wild! Plus, it's compatible with most Crayola markers, so you don't have to worry about expensive refills. $18.74 $21.99 |
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If you're not ready for a real fur baby, this mini plush cow is the next best thing. In fact, Schacht says it's one of the buzziest toys of the year! It features over 50 sounds and motions (including, you guessed it, a cute moo), kids can feed, walk and pet her — just like a real household pet. $43.99 |
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| Shopping for a young athlete? This virtual reality gift set will make them feel like they're right in the middle of the game! They will immerse themselves in some of the most legendary stadiums, rinks and fields, diving into their favorite sports with a 360-degree view. $45.97 $59.99 |
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They might be too young to help mom and dad in the tool shed or garage, but this kids workbench can make them feel like a real builder. It comes with 15 tools and accessories, features foam "wood" and is easy to assemble, according to Schacht. $49.97 $54.99 |
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| Your kids will love cruising around in this bumper car, which comes in a variety of character themes like Minnie Mouse, Bluey and, of course, your friendly neighborhood Spider-Man. It has safety features for your child and the home, including a seatbelt and rubber bumpers, for more comfortable and worry-free riding. $99.00 $128.00 |
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If they have a strong interest in STEM-related toys and activities, these magnetic building blocks will keep them busy for hours. With only eight cubes, they can flip, fold and rotate them to create over 100 shapes, while also improving hand coordination. $9.99 |
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| This 2025 Gifts We Love winner will have your little one venturing back to the Jurassic period. The interactive dinosaur emits over 100 sounds and will even hatch before your eyes! "Everyone will be shocked by how realistic it is and totally mesmerized to watch it come out of its shell," says editorial director Adrianna Brach. $65.99 |
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This isn't your average slime… but it might be the prettiest! That's because it comes with scented shimmers, surprise figurines and a ton of sparkle to customize your own iridescent creations. It's a DIY and ASMR experience rolled up in one deluxe pack! $19.99 |
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| Since 2014, the Toniebox has taken the toy world by storm. The brand recently dropped a second iteration, with bigger and better upgrades, just in time for the holiday shopping season. This version now has rounded corners, more squeezability, a light ring and comes in fun new colors! $134.97 |
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Your little fashionista will be thrilled to unwrap this DIY bag charm crafting kit. It combines classic beading fun with 2025's biggest accessory trend: hanging personality-packed bag charms (like Labubus) from totes, backpacks and beyond. $35.00 |
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