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We at Shop TODAY are very serious about our hair, so we're breaking down everything you need to make sure you're taking proper care of it — no matter what type, texture or concern you have. |
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Our favorite hair care products by hair type and concern |
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| For aging hair: Hairstylist Amy Abramite says this shampoo and conditioner duo can help restore your hair's natural shine. "It also has additional essential oils for hydration, including argan and aloe," she says. $19.99 |
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For thinning hair: After using this serum consistently, associate editor Shannon Garlin said she noticed vast improvements to her scalp and hair. "My hairline looks fuller and there's new growth starting to appear," she says. For more hair loss remedies, check out our full guide of expert-recommended products here. $22.80 |
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For dry hair: This affordable pick comes recommended by celebrity stylist Xavier Velasquez. Its formula — made with natural ingredients like green tea leaf extract and silk amino acids — is designed to help prevent split ends and protect your hair from heat, all while adding some shine and nourishment, according to the brand. $21.00 |
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| For frizzy hair: "My dye-damaged hair feels so soft and silky after I use this, whether I air dry or heat style it," says production associate Audrey Ekman. She also raves about how this Beauty Award winner works to de-frizz, strengthen and moisturize. $29.00 |
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For damaged hair: SEO associate editor Kamari Stewart is a huge fan of this shampoo for its affordable price (only $10!) and reparative formula. "It leaves my hair silky smooth and shiny every time I use it," she says. $9.99 |
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| For color-treated hair: This affordable duo came recommended by Garlin's hairdresser — and has been her go-to for years. According to the brand, the formula is designed to keep color-treated locks hydrated and luminous for up to four weeks. $13.97 $19.98 |
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For dandruff: This Beauty Award-winning shampoo can control flaking and itching associated with dandruff, thanks to its key ingredient, ketoconazole. But does it actually work? The results speak for themselves, according to reviewers: The product has the No. 1 bestseller spot in two Amazon categories. $15.88 |
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Our favorite hair care products for all hair |
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| According to the brand, this under-$10 Beauty Award-winning spray hydrates, strengthens and provides heat protection up to 450 degrees on all hair types. The brand says it will also leave hair feeling soft and smooth. $8.94 |
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If you want to dry your hair faster, a microfiber towel is a speedier, easier and less damaging way to do it! This one is super absorbent, lightweight and soft to the touch, according to the brand. $15.99 |
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| Stewart noticed a huge difference when she made the change from cotton to satin bedding. "After using these pillowcases, I can confidently go to sleep knowing that my hair will look the same when I wake up," she says. $9.99 |
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Senior editor Jess Bender says this Beauty Award-winning rinse has earned a permanent spot in her hair care routine, noting that it's one of the only products that "actually worked" to improve the state of her scalp. $19.00 |
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