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Over the course of four months, TODAY staffers put hundreds of beauty products to the test. They swiped mascaras, slathered creams, styled hair and more, eventually landing on a list of 155 winners across categories from face and body to makeup and beauty tools. Check out just a few as seen on TODAY below, and find the full list of winners here! |
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| Social media editor Dani Musacchio says this mascara left her normally flat lashes actually looking curled. "I like how it feels weightless on my lashes and doesn't feel like I'm wearing mascara at all," she says. $9.98 $12.99 |
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"This product adds shine and enhances my natural lip color," says senior partnerships editor Francesca Cocchi Zabloudil. "It's also hydrating and non-sticky. And at just $8, it's definitely a product I can see myself buying again." $8.00 |
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| This dry shampoo does the hard work for you — while you snooze. "It does a really good job of absorbing oil and refreshing my day two (or even three or four) hair," says production associate Audrey Ekman. $8.99 |
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Not all leave-in conditioners provide results quite as good as this one, says senior health editor Maura Hohman. It's affordable, effective and formulated to hydrate and smooth strands. $11.99 |
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| Commerce writer Danielle Murphy says you can "never go wrong" with Real Techniques' affordable brushes. "I was able to do 90% of my makeup with this set alone," she raves. $18.79 $19.99 |
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Senior lifestyle editor Rachel Sylvester has a bad history with retinol-based moisturizers, but this one from Medix quickly changed her opinion — so much so that it's now part of her nighttime post-shower routine. $18.99 $24.99 |
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| Senior editor Jess Bender says this rinse has earned a permanent spot in her hair care routine, noting that it's one of the only products that "actually worked" to improve the state of her scalp. $19.00 |
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Associate editor Allie Wise says this eyeshadow stick is easy to use and goes on smooth, leaving her with a shimmering look that she hopes to rock all summer long. $22.00 |
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| Deputy editorial director Alexandra Deabler calls this eyebrow gel "a mascara for your brows." She adores the natural color it provides as well as the easy-to-use brush-like applicator. $26.00 |
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Producer Rainy Farrell loves how lightweight and refreshing this vegan face cream feels upon application. According to the brand, it's formulated to tighten and refresh the skin. Plus, you can score 35% off this product on the brand's site using code TODAY. $28.60 $44.00 |
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| This body oil boasts a trifecta of benefits: It provides SPF 50 protection, gives skin a shimmering glow and it smells amazing (thanks to its recognizable, Sol de Janeiro-classic scent!). $36.10 $38.00 |
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Winner of this most innovative blow-dry brush, this tool impressed associate editor Lauren Witonsky for its wet-to-dry styling settings and volumizing and smoothing modes. $97.99 |
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