Threads app debuts with 10 million users

Mark Zuckerberg's new app Threads, a direct competitor to Twitter, has launched with more than 10 million users signing up in just the first few hours. NBC's Erin McLaughlin reports for TODAY.

July 6, 2023 | VIEW IN BROWSER On the Show July 6, 2023 | VIEW IN BROWSER On the Show Mark Zuckerberg's Threads app debuts with 10 million users Mark Zuckerberg's Threads app debuts with 10 million users Mark Zuckerberg's new app Threads, a direct competitor to Twitter, has launched with more than 10 million users signing up in just the first few hours. NBC's Erin McLaughlin reports for TODAY. WATCH NOW > Moments from TODAY Moments from TODAY Earth hits record-breaking hottest day ever; more high temps ahead WATCH NOW > Earth hits record-breaking hottest day ever; more high temps ahead WATCH NOW > Swimmers, lifeguards on high alert after rise in shark encounters WATCH NOW > Swimmers, lifeguards on high alert after rise in shark encounters WATCH NOW > Can Tom Cruise save the summer blockbuster? WATCH NOW > Can Tom Cruise save the summer blockbuster? WATCH NOW > 3rd HOUR of TODAY 3rd HOUR of TODAY Rapper Lil Jon talks new passion for remodeling homes WATCH NOW > Rapper Lil Jon talks new passion for remodeling homes WATCH NOW > TODAY with HODA & JENNA TODAY with HODA & JENNA Hoda & Jenna rank restaurant chain fried chicken: See which wins! WATCH NOW > Hoda & Jenna rank restaurant chain fried chicken: See which wins! WATCH NOW > Shop TODAY Shop TODAY 29 derm-approved solutions for acne, dry skin and more summer skin issues WATCH NOW > 29 derm-approved solutions for acne, dry skin and more summer skin issues WATCH NOW > Coming up on TODAY Coming up on TODAY   Preview of the Women's World Cup! Andrés Cantor is joining TODAY LIVE for a preview of the Women's World Cup. Tune in Friday 7/7 Send us Feedback Follow us on Facebook More TODAY Newsletters 30 Rockefeller Plaza New York, NY 10112 Manage Subscriptions | Unsubscribe | Privacy | Contact MANAGE SUBSCRIPTION | UNSUBSCRIBE | PRIVACY | CONTACT