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With October underway, a fresh batch of trending finds is taking over. And this edition of our Shop TODAY Trend Report is extra special: We’re rounding up exclusive deals just for you! Senior editor Julie Ricevuto stopped by Studio 1A to break down the most popular finds and savings worth shopping this month. From cozy home upgrades to Athleta’s viral activewear, these are the products you will want to add to your cart.
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If you find yourself waking up with a stiff neck or shoulders, it might be time to upgrade your pillow. Ricevuto calls this innovative option a “gamechanger.” According to the brand, it’s designed to decompress your neck, support natural alignment and even help eliminate snoring by keeping your airway open. You can get up to 70% off when you purchase through our link!
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According to the brand, this cutting board is designed with medical-grade titanium that’s non-porous, meaning it won’t absorb bacteria from cutting raw meat or odors from fish and other smelly foods. Ricevuto especially likes the non-slip grip and built-in sharpener, so you don’t have to have an extra tool in your cabinet. It’s the perfect kitchen upgrade or gift for the home chef in your life, plus you’ll save $20 at checkout.
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“If there’s one serum you should be using to calm and hydrate the skin, it’s this one,” says Ricevuto. This bestselling skin-care item from Pamela Anderson’s beauty line, Sonsie, is packed with niacinamide, mountain pepper extract, glycerin and more to calm redness and even skin tone, says the brand. With our code TODAY, you will save 40% through Oct. 16.
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Whether you’re already thinking about holiday shopping or looking to upgrade your sleep routine, this kit brings a little luxury to bedtime. The bundle includes an eye mask, pillowcase and scrunchie, all made from 100% viscose derived from bamboo, so you can expect everything to be extremely soft. Now through Oct. 16, you can take 70% off with our exclusive code TODAY.
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Athleta is a viral and editor-loved brand that prioritizes utility with fashion. So, whether you’re working out, traveling or lounging around, the brand has everything you need for function and comfort. Take this track jacket: It's sleek and stylish but has a perfectly lightweight construction that makes it useful for wearing on daily commutes and while traveling. Right now, you can also get 20% off sitewide on orders over $100 with the code TODAY.
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Complete the classy, athletic look with the matching track pants. Ricevuto says that together they make the perfect one-and-done outfit, adding that they "really play into that '90s nostalgia that’s so popular right now.” The pair also boasts stretchy fabric with a no-dig waistband, per the brand.
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"This full-zip is butter soft and not too heavy, so it's perfect for layering," shares Ricevuto. It's designed to offer lightweight warmth, which makes it a great option for transitional wear. Plus, its signature suede-soft feel allows it to "drape like a dream," per the brand. It comes in five colors and two additional fits: half-zip and V-neck.
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Another pant option that is both comfortable and super cute is this slim-fit style. It may be made for yoga, but the buttery-soft fabric and curve-hugging fit may have you reaching for them daily. "These pants have a trendy flared bottom and feel like a second skin while wearing them. They're that comfortable," raves Ricevuto. "Plus, they have pockets, which is always a bonus."
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This beanie is designed with an LED headlight that provides up to 10.5 hours of power, says the brand. “It’s great if you go jogging early in the morning or walk the dog late at night as it's getting darker earlier these days. It’s also the perfect holiday gift for dads or anyone who loves a practical item,” says Ricevuto. We scored a 40% off discount for our TODAY readers with code TODAY.
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You can also save 40% on this set of electric hand warmers with code TODAY. According to the brand, they feature four heat settings, ranging from 100 degrees to 125 degrees, and are waterproof and rechargeable via USB. “They’re perfect to use on-the-go all winter long. Or if you work in an office (you know how cold it can get!), they’re great to keep at your desk,” says Ricevuto.
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You can still score major discounts after the two day sales event.
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Chassie Post shares impressive discounts on Michael Kors, luggage and more.
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Finance expert Jean Chatzky shares her tips for the holiday season.
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Shopping on a budget? There are still plenty of markdowns on beauty, hot toys, fall styles and more.
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Jenny Megill of Cedar Lakes Estate makes holiday hosting easy with seasonal recipes.
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