Since 2013, the 9/11 Memorial has placed a white rose beside the name of every victim of the attacks on their birthday and sends a photo of the rose to the family. The man behind the thousands of donated flowers and incredible dedication is Michael Collarone. “It’s my honor and privilege,” he says, adding “We never forgot.” TODAY’s Craig Melvin shines a light on that beautiful story born from the tragedy.

September 11, 2026 Man Honors 9/11 Victims With a White Rose on Their Birthdays Since 2013, the 9/11 Memorial has placed a white rose beside the name of every victim of the attacks on their birthday and sends a photo of the rose to the family. The man behind the thousands of donated flowers and incredible dedication is Michael Collarone. “It’s my honor and privilege,” he says, adding “We never forgot.” TODAY’s Craig Melvin shines a light on that beautiful story born from the tragedy. READ MORE Bush’s Former Chief of Staff Andy Card on 9/11 25th Anniversary: ‘Too Many People Have Moved On, and Don’t Remember to Remember’ WATCH NOW TODAY is Heading to Ireland: Here's How to Join the Fun! WATCH NOW TODAY Hidden Camera Investigation Catches Food Transported to Dining Locations in Unsafe Conditions WATCH NOW Saw it on TODAY SHOP TODAY These Are the Top Toys of 2026, According to the Toy Insider SHOP NOW 3RD HOUR OF TODAY Guinness Beef Stew and Caramel Whiskey Bread: Get the Recipes WATCH NOW TODAY WITH JENNA & SHEINELLE Sandra Bullock, Nicole Kidman Talk Nostalgia of 'Practical Magic 2' WATCH NOW Send us Feedback Follow us on Facebook More TODAY Newsletters Copyright © 2026 TODAY | 30 Rockefeller Plaza, New York, NY 10112 View in Browser | Manage Subscriptions | Unsubscribe | Privacy