This content is paid for by Shapermint, John Frieda, Frida Mom, Zenni Optical, Laura Geller, True Citrus and Bissell. Our editorial team independently selected these products and wrote this article. When you click on or buy through our links, we earn a commission. Learn more.
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Women of all ages and stages came together on May 15 at Rolling Greens in Downtown Los Angeles for Shop TODAY Stages: The Mom Edit. The event featured candid conversations with celebrity moms and an epic brand bazaar with aura readings, massages and more. Missed the in-person event? You can still get in on the fun from home! Shop TODAY executive editor Adrianna Brach and contributor Melissa Garcia stopped by the studio to share picks from the brands that sponsored the event and others that were gifting sponsors. Score shapewear finds from Shapermint, beauty essentials from John Frieda and Laura Geller, and jewelry must-haves from Anna Zuckerman. Plus, a few Frida Mom and Tubby Todd products that are perfect for new and expecting mothers.
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Our Shop TODAY team loves this shapewear because of its breathability and lightweight feel, and Garcia says the essential cami is a perfect example. Not only is it versatile, as the built-in bra allows you to wear it on its own or as a base layer, but she says the smoothing effects are noticeable without feeling tight. Garcia is also a fan of the brand's flattering, full-coverage Sweetheart Contour Bra and their bestselling shaper shorts.
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These diamond alternative studs are the perfect pair of earrings if you want to add some sparkle to your outfit without the higher price tag. Garcia says they’re surprisingly lightweight considering how big they are, and likes that they sit flat on the ear with a special no-droop backing. "They are so beautiful; you can dress them up day or night," she raves. Score the gold-plated or platinum-plated sterling silver jewelry on sale for under $50 right now.
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John Frieda is a Shop TODAY favorite hair care brand, and Garcia is especially a fan of the Ultra Filler+ line. Specifically designed for fine, flat or thinning hair, per the brand, these products are infused with biotin and hyaluronic acid to make hair appear thicker. Additional benefits include reducing breakage, conditioning strands and boosting volume. And if you want optimal fullness, Garcia recommends adding the collection's thickening spray to your routine, which she also uses as a heat protectant.
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This three-piece kit from Shop TODAY-loved brand Laura Geller includes a fine line blurring primer, a baked color correction foundation and a retractable angled brush for easy application — essentially everything you need for a quick full-face routine. Brach is a fan of the set too, noting how it provides good coverage and makes her skin look more even. Available in nine shades, everyone can now take an additional 25% off the sale price with our code TODAY.
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While Tubby Todd is geared towards babies, toddlers and kids, Garcia says their products designed for sensitive skin are great for anyone in the family. This duo includes an SPF 30 stick for covering the face or a quick touch-up, and either an SPF 50 lotion or mineral mist, starting at just over $30. Both sunscreens are great for tossing in your bag as we kick off summer, and now’s the time to stock up while you can score 20% off sitewide until May 27.
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No need to worry about finding a close enough outlet or getting all tangled up as you clean with this cordless stick vacuum. "I love this one for everyday cleaning," Brach shares, adding that it can turn into a handheld device for easier maneuvering in your car or on the stairs. Its powerful suction can remove both large and small debris, and right now you can take an extra $20 off the current sale price of this highly-rated household appliance with code TODAY.
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Healthy Baby chief innovation officer Hilary Swank spoke about the importance of using non-toxic baby products during her panel at Shop TODAY's Stages event. The brand's diapers are verified by the Environmental Working Group, meaning they avoid ingredients listed as "unacceptable" by the organization. They are designed to help with leaks, and Brach notes that they even have a flap inside that’s meant to help with blowouts. Right now, you can score an exclusive 20% off select products from the brand with code TODAY.
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With all the different drink mixes on the market, these packets from True Citrus stood out to Brach for several reasons. First, the Shop TODAY teams approves of them for their delicious taste. Second, the brand says all of them have zero grams of sugar and no artificial sweeteners. And finally, each pack comes with 12 servings that can easily be thrown in your bag when you’re on the go. She also recommends the "Defend" mix for antioxidants and the "Elevate" mix for an energy boost.
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Zenni Optical is known for affordable, high quality glasses. They offer a ton of colors and styles, including this rectangular pair, which features an anti-scratch coating, UV protection and a custom engraving option. The best part? You can choose from a variety of lenses at an additional cost to customize your perfect pair for the sunny summer days ahead.
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Frida Mom is another Shop TODAY mom-approved brand with a lineup of products designed to help mothers in their pregnancy and postpartum journeys. Garcia was especially impressed with this breast pump that can switch between two modes: a manual pump and a passive-suction milk collector that can be used hands-free while nursing. Plus it’s wireless, so no cords or batteries are needed. The brand also offers a portable cooler and double-zipper sealed bags to make portioning and storing even easier.
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Save up to 63% off from Old Navy, Lands’ End, J.Crew and more.
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Ugg, Westman Atelier, Staub and more
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All the must-have deals, from summer basics to kitchen appliances.
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This travel must-have was one of Oprah's Favorite Things — so I had to try it.
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Get great deals ahead of the holiday sale.
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