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| Favorite brow pencil: This brow pencil is "the best," raves NewBeauty's Senior-Editor-at-Large and TODAY contributor, Sarah Eggenberger. Great for defining and sculpting brows, it features an ultra-fine tip on one side and a spoolie on the other for even more control. $26.00 |
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Favorite dry shampoo: "If you think all dry shampoos are created equal, this one will change your mind," says Eggenberger. "Saints & Sinners Superfresh removes oil and buildup without dulling shine or leaving residue. Hair feels clean, light and swishable — not coated." Her pro tip? Apply it at night for an easier morning routine! $30.00 |
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| Favorite cleanser for acne-prone skin: "This works perfectly to get rid of acne but also be very calming to skin," says Eggenberger. The cleanser "uses 4% benzoyl peroxide to tackle breakouts but keeps your barrier intact thanks to ceramides and niacinamide," she continues: "It's straightforward, steady and quietly effective — no flare-ups, no overpromises." $14.97 $17.99 |
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Favorite overnight hair mask: "This dry mask uses a peptide complex to rebuild bonds and strengthen hair while you sleep — like an overnight serum for your strands," says Eggenberger. "You'll wake up with the kind of smoothness that normally [requires] heat styling." $20.99 |
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| Favorite blush: When it comes to this blush, "once you use it, you can't go back," says Eggenberger — and we agree, having named it the "Best Overall Powder Blush" during the Shop TODAY 2024 Beauty Awards. Per the Patrick Ta method, the brand recommends applying the cream over the powder, instead of the other way around, for a smooth, lasting finish. $38.00 |
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Favorite at-home liquid peel: Eggenberger calls this exfoliating peel from Origins a "skin care version of good lighting and eight hours of sleep" because it refines and hydrates dull skin, giving it a brighter appearance. "Use it the night before something important — not the morning of. The magic happens overnight," she recommends. "You'll wake up with that just-had-a-facial texture that makes your skin feel so good and [lets] foundation glide on." $44.00 |
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| Favorite makeup primer: Your makeup can go a long way when combined with the right prep, such as this primer, which also took home a Shop TODAY Beauty Award last year! "I'm new to makeup primers, and after trying this one from Laura Geller, I don't think I can go back to not using one," said former editor Amanda Fama. "It's called a 'spackle' primer, and it feels like it spackles my skin, smoothing everything out before I apply layers of makeup. After wearing this, I've gotten compliments on how even my skin looks." $19.70 $36.00 |
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Favorite lip liner: Beloved by multiple members of the Shop TODAY team, this lip liner is "perfect for a quick swipe, and is surprisingly long-lasting (for a night out at least!), which is nice for those events that I don't want to think about reapplying," says commerce editor Vivien Moon. $26.00 |
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| Favorite face balm: If the increasingly cold weather is already wreaking havoc on your skin, reach for this soothing balm to give it some extra hydration. According to the brand, a little goes a long way with this product — and it can even be used as an overnight mask for even more of a boost. $27.99 |
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Favorite pimple patch: Deputy managing editor Jess Bender says these hydrocolloid patches are the only ones effective enough to tackle her hormonal breakouts. "The adhesion on these is strong enough to stay on throughout the duration of my sleep, but they peel off gently," she adds. They're even dermatologist-approved! $12.99 |
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