Hamburger Helper, the cost-effective comfort food, is seeing a surge in popularity highlighted by the economic pressures consumers are facing at the dinner table. NBC's Brian Cheung reports for TODAY on what's behind the spike in sales.

September 24, 2025 What's Behind the Suddenly Soaring Sales of Hamburger Helper? Hamburger Helper, the cost-effective comfort food, is seeing a surge in popularity highlighted by the economic pressures consumers are facing at the dinner table. NBC's Brian Cheung reports for TODAY on what's behind the spike in sales. READ MORE RECIPE OF THE DAY This Street Corn Grilled Cheese Has Layers of Mexican Comfort ♡ SAVE RECIPE FOOD NEWS How to Get Free Quesadillas at Chipotle This Week Chipotle is celebrating National Quesadilla Day by offering customers a free quesadilla promotion from Sept. 22 to 25. Here's how to score the cheesy deal. Aldi's Private Label Products — Like 'Red Bag Chicken' — Are Getting a New Look Aldi just announced it is rolling out a packaging refresh and adding its name to every private-label product it manufactures. Starbucks Brings Back Fan-Favorite Fall Drink After Customers Beg For Its Return Starbucks brings back Iced Apple Crisp Oatmilk Shaken Espresso and Macchiato, introduces new Protein Cold Foam, after customers begged for the flavor's return. TODAY FAVORITE RECIPES This Chicken Tinga Torta Has a Crispy Cheese Coating for Extra Crunch Turn the bold, smoky flavors of chicken tinga into a gooey, melty torta that feels both comforting and a little over-the-top. SAVE RECIPE Make homemade chicken potpie with butternut squash in just 30 minutes The fact that I can throw it together in less than an hour is music to this busy dad's ears. SAVE RECIPE Michael Symon serves sautéed broccoli rabe for a bright, fresh and quick side Top sautéed rapini with fresh lemon zest and grated Parmesan cheese for an easy Italian side dish. SAVE RECIPE Make Italian comfort food at home with Lidia Bastianich's creamy risotto Milanese Fragrant saffron and rich beef stock make Lidia Bastianich's risotto incredibly flavorful and impressive. SAVE RECIPE Send us Feedback Follow us on Facebook More TODAY Newsletters Copyright © 2025 TODAY | 30 Rockefeller Plaza, New York, NY 10112 View in Browser | Manage Subscriptions | Unsubscribe | Privacy