  Every year, the Shop TODAY team rounds up the most noteworthy gifts of the season to bring you gift guides for everyone on your list. Over the last few weeks, we scanned through hundreds of items and found the ones that performed the best across multiple retailers. We referenced data, listened to our readers and narrowed down the top-sellers that you'll want to snag before the big gifting days arrive. TODAY is not being paid to highlight these sales and deals, but just so you know, TODAY does have affiliate relationships. So, while every sale and deal product is independently selected, if you buy something through our links, we may get a small share of the revenue.   Regular Price: $48.82 Sale Price: $35
Meet Owleez — one of the most popular toys on the market this holiday season. This interactive baby owl toy can express emotion, make sounds and move around in multiple motions. If you show this little one some love, you can actually teach it to fly!  Regular Price: $169.99 Sale Price: $109.99
These true wireless headphones are perfect for everything from commuting to working out at the gym. They feature five hours of battery life on a single charge with a total of 15 hours of life with the pocket-friendly charging case.  ColourPop Sweet Talk Eyeshadow Palette Price: $23
This ColourPop eye palette is filled with warm colors — perfect for any holiday party. This is the brand's No. 1 bestselling palette and we can see why. It includes 12 glamorous shadows — 4 matte, 4 metallic, pressed glitter and Super Shock Shadow.  GREATS Royale Knit After Hours Regular Price: $119 Sale Price: $95.20
Now through Sunday, you can score 20% off site-wide by entering the code "EGGNOG" at checkout. These high-quality sneakers, called the Royale Knit After Hours, are one of the newest launches on the site. They are made entirely from recycled plastic and feature a performance insole for maximum comfort.  Regular Price: $50 Price: $32.50
If you haven't heard of Cubcoats you'll want to pay close attention. Named the #1 bestselling toy on Amazon Prime Day, this brand features down vests, jackets, crewnecks, sweaters and shirts. Each product seamlessly transforms from a stuffed animal to a jacket in just a few seconds — making this top-seller a product that nearly any kid will love.  Price: $38
Everyone loves to unwrap a nice candle, but this one is extra special. Birthday Candles just launched in June but they're already getting some well-deserved attention. The company brought astrology, numerology and tarot to create 365 candles — one for every day of the year.  Price: $21
Summersalt is a direct-to-consumer brand that gained massive attention thanks to their swimwear line. This set of pajamas is created from a blend of rayon, spandex and polyester which makes them super comfortable and lightweight.  Price: $88
Say goodbye to having to use a towel and a mat separately. This new yoga mat from Lululemon combines both products — producing an innovative product that is perfect for yogis and fitness lovers alike.This is the first foldable yoga mat by the brand and it's made from natural rubber.Our favorite part is that it's machine washable! More Articles on TODAY:  Hurry! 'Pioneer Woman' Instant Pots are 50% off right now
The popular floral-print appliance is on sale at Walmart, just in time for the holidays.  10 winter coats that are both practical and stylish
From peacoats to puffers, stay stylish and cozy with these budget-savvy finds.  This bestselling waffle maker is a perfect gift idea — and it's only $10
Say hello to your new best friend.  22 gift ideas your co-workers and boss will actually like Unique finds for all of your favorite people in the office. Follow TODAY
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