The bestselling 'Amazon mom coat' is 24% off — just in time for winter The Instagram-famous jacket that everyone was buying last year is 24% off just in time for winter. It is a No. 1 bestseller in its category on Amazon for a reason. At a regular price of $139.99 that is periodically knocked even lower for Lightning Deals, the jacket has over 7,000 reviews, 83% of which are 4 or 5 stars. TODAY has affiliate relationships with various online retailers. So, if you buy something through our links, we may get a small share of the revenue. "It's very warm and roomy enough to wear chunky winter sweaters underneath," one reviewer wrote.
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