Thursday, 1 January 2026

Start 2026 strong — get 30% off Start TODAY 💛

Take your first step of 2026 with Start TODAY—and for a limited time, new users can get 30% off an annual subscription! Designed to meet you where you are, the Start TODAY app focuses on small, realistic changes that make building healthy habits feel doable and sustainable.

And even better—as a new subscriber, you'll get access to a FREE live coaching event on January 6 at 7PM ET, all about setting intentions and making simple lifestyle shifts to support your health goals. Mindfulness Expert Yasmine Cheyenne will help you let go of what no longer serves you and start the year with clarity.

Plus, we'll get moving with a 10-Minute Indoor Walking Workout led by TODAY Fitness Contributor Stephanie Mansour, and learn easy nutrition tips that add up to big change with Start TODAY Dietitian Natalie Rizzo—giving you practical tools to build habits that last.

GET 30% OFF NOW

Here's a sneak peek of what's waiting for you in the app:

January Challenge

Kick off 2026 with this program designed to ease you into movement. We'll start with walking and then sprinkle in strength and stretch routines as we go. By the end of the month, you will be committed to a well-rounded strength and cardio routine that will help you reach your health goals.

Exclusive Access To Experts

Enjoy live community coaching calls featuring TODAY's favorite coaches and sought-after experts in fitness, wellness, and nutrition.

JOIN THE COMMUNITY

Healthy Recipes & Meal Plans

Our app features 5 categories of meal plans: Weight Loss, Budget Friendly, Mediterranean, Heart Healthy, and Quick & Easy. Whatever your dietary needs are, we've got you covered.

SELECT YOUR MEAL PLAN

Make this January the month you show up for your goals—join Start TODAY now and save 30% on an annual subscription for a limited time.

See you in the app,
The Start TODAY Team

GET 30% OFF NOW

Limited-time offer of 30% off first year of annual subscription. No redemption code necessary. Offer ends 1/31/26 at 11:59pm PT. After 7-day free trial, you will be automatically charged 30% off annual plan price of $65.99/yr, plus tax. Subscription auto-renews annually thereafter at then-current full price plus tax unless cancelled. Offer subject to change. See full terms, including eligibility restrictions.