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| Best overall root touch-up: This easy-to-use stick provides a reliable way to conceal roots on the go. Just use the crayon end to color in your part and flip to the opposite end to blend and sweep away any excess. "A hairstylist recommended this to us and says to think of it like filling in those test score bubbles from school: Start off light, then go back and fill in where needed," says Shop TODAY editorial director Adrianna Brach. It's a "genius little thing to throw in your purse and easily touch up in your car or even to travel with," she adds. $7.11 $9.99 |
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Best strengthening set: This shampoo and conditioner duo took home a perfect score! We spoke to dermatologists about the set's key ingredient, fermented rice water, and they said it can provide benefits such as fuller-looking hair, reduced inflammation and a pH balanced scalp. Plus, the brand is offering 35% off with code TODAY through August 21. $23.40 $36.00 |
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| Best hair mask for strengthening: "Where has this hair mask been my entire life?" asks deputy managing editor Jess Bender. "Outside of professional salon visits, I don't think my hair's been this soft or bouncy or frizz-free in a long, long time... One colleague also commented that my tresses had gotten 'so long' during the time frame I've been using it, which may be a fluke but I'll take hair compliments any day!" $16.99 |
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Best smoothing serum: This anti-frizz hair oil boosts shine by penetrating the hair shaft and seals split ends, the brand says. Just apply a small amount in your palm, rub your hands together, then comb your hands evenly through damp, towel-dried hair. "I've used it for years and it helps tame my frizz," associate editor Shannon Garlin says of this hair oil. "Also, I've had the same bottle for probably 6 years or more!" $7.97 $10.69 |
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| Best hair towel: If you go to bed with wet hair, this is the way to do it! This hair wrap is sleek, stays put and is super absorbent. One dermatologist we spoke to recommended detangling, applying a leave-in conditioner and wrapping your hair in a towel like this to absorb moisture and prevent friction and breakage before going to sleep. $15.99 |
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Best long-lasting semi-permanent hair dye: After a single 20-minute application, this hair dye will stay put for up to 16 washes, according to the brand. "Not only is my color vibrant and long-lasting, but my hair feels softer after use, too," vouches commerce editor and producer Julie Ricevuto, who has been using the kit to refresh her color at home. Plus, the kit includes everything you need: Gloves, developer and a color tube. $25.60 $32.00 |
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| Best overall hair dryer: This compact hair dryer blew its competition out of the water in our tests! It earned a perfect score for its powerful motor, which can produce airflow up to 23 miles per hour, the brand says, drying your hair in just three to five minutes. Unlike pricier options on the market, we found it really easy to use, thanks to its straightforward three-speed, three-temperature settings and magnetic attachments. Plus, you can score 48% off on Amazon with code TODAYWAVY through August 17. $52.79 $99.99 |
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Best 3-in-1 dry shampoo: Not only does this dry shampoo absorb oil and refresh hair with zero white residue, but it also smooths frizz and defends from UV rays, the brand says. Production associate Audrey Ekman says she swears by it on day two (or three... or four...) hair, because it doesn't give that starchy, crispy feeling other dry shampoos can. $11.99 |
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| Best value hair brush: Curly, coily and wavy hair types, listen up! This curl-activating detangler brush is designed to be used on wet hair, with wide set bristles that help reduce breakage and fallout, per the brand. "This is super gentle... one of our testers even used it on her kids' hair and it was super easy to pull and didn't make their hair frizzy at all," Brach says. "Another tester says it's one of those things she never knew she needed for her curly hair routine, but it's become a staple because it makes such a huge difference in the bounce of her curls." $11.99 |
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Best value multistyler: The latest iteration of Revlon's iconic One-Step Blow Dryer Brush, this upgrade earned rave reviews from testers for its quick, easy and impressive results. "The volume! Does what it claims on the box — terrific way to lift roots and style hair for lasting volume and body," reports senior vice president of commerce Ashley Parrish. "My new favorite hair tool to travel with." $34.53 $44.99 |
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| Best volumizing spray: This weightless spray from Amika is like a primer for your blowout, protecting from heat up to 450 degrees while also moisturizing and smoothing for styling. Just spray on damp hair in sections and comb through before drying. "What gives this volumizing spray its edge is that my hair remained full and thick for days, without feeling heavy or crunchy," says commerce writer Danielle Murphy says. $32.00 |
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Best growth product for hairlines: Anyone experiencing hair loss or hoping to prevent it is a candidate for this award winner. Our testers found that these drops didn't feel overly oily or greasy and were perfect for making hair feel fuller and even helping with itch between washes on braided styles. The formula is packed with dermatologist-approved ingredients like biotin, peptides and keratin. $56.00 |
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