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This morning, Shop TODAY editorial director Adrianna Brach stopped by the 3rd Hour of TODAY to play a game of "Buy or Bye," in which she revealed the hottest summer trends to get in on — and which to skip. The ones she said "bye" to? Flip-flops and jean shorts! Instead, shop her picks for trends that are truly worth it! |
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| Tubing mascaras: These unique mascaras are "made with polymers that wrap around each individual lash to create tiny tubes," explains makeup artist Mone't Howard. Professionals love them because they're long lasting, gentle on the eyes and easy to remove. This $7 find is Brach's pick, and is clump-and flake-free, super lightweight and smudge-proof, according to the brand. $7.00 |
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Grandma hobbies: Earlier this year, Pinterest shared data that showed the "grandma aesthetic" was trending in both fashion and hobbies. Crochet, believe it or not, was searched for over 135,000 times last week, Brach noted. If you're looking to try it out, this bestselling kit is ideal for beginners and includes everything you need to get started — even a step-by-step video tutorial. $29.96 $34.95 |
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| Foundation serums: "We spoke to celebrity makeup artists who said serum foundations allow you to treat your skin while having full foundation coverage," says Brach. "Many have an extra benefit of sunscreen, which is a bonus." Commerce writer Emma Stessman is a big fan of this lightweight option and noted that it's great for her dry skin, with a formula that features hydrating ingredients. $38.40 $48.00 |
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Sardines: "The tinned fish craze on TikTok peaked in 2023, but it still seems to be going strong," explains Brach. "Search interest in sardines has now reached a record high this month." We love this option that includes preserved lemon. "It adds such a bright, intense complexity to any dish it's incorporated into," says senior editor Jess Bender. "Fishwife's sardines act as a rich, flaky complement to all of the citrus flavors that shine through." Prefer yours with a little spice? There's an option for you, too! $32.00 |
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| "Cozy tees are the name of the game this summer and I love this loose-fitting top with the cuffed sleeves," says Brach. "It's casual, soft but has a cute design with the buttons, too." We spotted it on sale for up to 50% off! Starting at $9.99 $19.99 Colors: 33 | Sizes: S – 3XL |
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Traveling this summer? Forget about checking a bag! This backpack boasts almost 15,000 ratings on Amazon and meets the requirements to qualify as a personal item on many major airlines, according to the brand. What makes it unique, however, is that it zips open horizontally (like a suitcase) and features several compartments for all your essentials! It even features a USB port for convenient device charging, if you have a battery pack. $28.89 $50.99 Colors: 13 |
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| Can one own too many sundresses? If you ask us, the answer to that question is "no way!" This option, which has almost 20,000 ratings on Amazon, looks like it would make a great addition to any summer wardrobe with its flowy silhouette, 41 color and pattern options and sizing XS through 5XL. Starting at $19.99 $39.99 Colors: 41 | Sizes: XS – 5XL |
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As Brach noted this morning from Studio 1A, regular old flip-flops can often lack proper support. This pair, however, is designed with a shock-absorbing midsole and plenty of arch support, according to the brand. The almost-11,000 reviewers seem to agree! Starting at $16.99 $29.99 Colors: 14 | Sizes: 5 – 14.5 |
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| | ICYMI, tankinis are trending, with searches for the silhouette up 60% last month. Style expert Jasmine Snow calls this option "the best of both worlds," easily combining the full coverage you get with a one-piece and the versatility of a bikini. Available in five colors and a range of sizes, this halter top can be tied as loose as you want, helping it fit securely when you're sitting poolside. $23.99 $39.99 Colors: 5 | Sizes: XS – 4X |
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"I kept seeing these pants all over TikTok last year as being great for plus-sized people for summer," says associate editor Kamari Stewart. "I caught them on sale one day when they were $12 and bought them in three colors. They kept me cool on vacation in Florida and were also great for commuting home. They very quickly became a spring and summer wardrobe staple for me, and I reach for them all the time!" $30.00 $44.99 Colors: 11 | Sizes: XXS – 4X |
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