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| Longest-lasting lipstick: With a perfect 5/5 rating, this lipstick provides buildable color and is also infused with moisturizing ingredients such as meadowfoam seed oil and vitamin E. "The shade lasts for hours, too," says associate editor Shannon Garlin: "Even after it 'faded,' a subtle color was left behind, so it almost acts like a lip stain." $5.00 |
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Best value lip oil: "As soon as I applied Neutrogena's Hydro Boost lip oil, I noticed that my lips instantly felt hydrated," says Susan Cocchi, mother of senior partnerships editor Francesca Cocchi Zabloudil. "I also love the subtle shine and gloss! Without prompting, I received many compliments from friends and family at a recent family gathering! I have been using it daily since receiving it. It has become a staple in my makeup routine." $9.97 $15.99 |
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| Best value serum: "As a dry skin girly with eczema to boot, I love a good hydrating and nourishing product," says associate editor Kamari Stewart. "I'm a big fan of Naturium's other products and proud to say that this one doesn't disappoint! My fiancé has mentioned no less than five times how soft my skin feels since I started using this product. I really notice the difference using it on my feet. It's kept the skin down there the softest it's ever been between pedicures." $21.99 |
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Best value makeup remover: "These wipes are gentle on my skin and remove makeup with one swipe," says associate editor Sierra Hoeger: "I used to use rose water spray in high school and college, and these wipes provide the same hydrating, clean feel that once did." $5.47 $5.99 |
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| Best value serum: This serum costs only $8, but features powerhouse ingredients made to hydrate and promote even skin, according to the brand. "I appreciate the accessible price point of this product and think it would be a good serum to pick up if you're trying to implement a niacinamide or ectoin product into your routine," says production associate Audrey Ekman. "It felt substantial but not sticky and left my skin feeling soothed and plump right upon application." $8.00 |
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This liner's "application is smooth and there is no transfer when you eat or drink [when used as a lip liner]," says former Shop TODAY page Melanie Faz. It can be used on the lips, eyes and face, and "it's very lightweight and matte with no sticky finishes," she adds. It features a traditional eyeliner pencil on one side, and on the opposite side a miniature brush that ensures looks are seamless and blend easily. $8.97 |
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| Best overall face SPF: In need of a new sunscreen for the summer? Reviewers loved this option for its ability to blend into any skin tone seamlessly without leaving a white cast or residue behind. Plus, it packs a hydrated punch thanks to the hyaluronic acid in its formula. $11.99 $14.99 |
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Most viral body SPF: "I AM OBSESSED!" exclaims editor Vivien Moon. "This might be the greatest skin care launch of the last few years because it's just perfect. From the application process (who doesn't love whipped cream?) to the formula of the SPF, it's a perfect product in my opinion. I've used it a handful of times for my body and I'm thrilled by how much product you get considering you aren't sure if it'll actually last multiple applications — I still have a lot left that I'm using regularly. It goes on beautifully and I have even recommended it to friends who also love it. If I could give it 100/5, I would." $22.99 |
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| Best overall concealer: "This concealer is an instant under eye brightener that also offers a skin-like finish," says writer Danielle Murphy. Reviewers were surprised by how well the shades matched their skin, and how the product truly helped to conceal under eye circles. $12.00 |
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Best liquid eyeshadow: The most-used word reviewers used to describe this eye shadow was "bold," with many noting that not only do the shades themselves provide a powerful pop of color, but a little goes a long way — meaning you want to start small and build on for a desired look. "This is the most powerful and pigmented liquid eye shadow I've ever used," says Murphy. "It lasts forever and offers a beautiful matte — not DRY — finish." $16.00 |
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