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Vote for winter favorites in the TODAY Bestsellers: Viewers' Choice poll →
TODAY wants you to vote for your winter essentials! Choose favorites from Amazon like a meal prep tool, smart plug, mascara and more.
Shop cashmere, portable blenders, Ugg insoles and more winter problem solvers, from $5 →
These are the winter problem solvers that made our Shop TODAY hot list. Shop picks from Ilia, Tree Hut, Ugg,
These award-winning products are perfect for mature skin →
We reviewed hundreds of skin care and makeup products to bring you the best of Shop TODAY's 2024 Beauty Awards. From skin care to foundation, shop L'Oreal, bareMINERALS, RoC and more.
Hand-picked for you
These bestselling products are popular among TODAY and Amazon shoppers, meaning you're sure to use them time and time again.
Suprus Electric Lighter
$9.99 $15.99
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e.l.f. Hydrating Camo Concealer
$7.00
Vanicream Moisturizing Skin Cream
$13.56 $16.43
FashionPuzzle Crossbody Bag
$22.90 $24.99
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