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When a TV show has a huge audience and the potential for more plotlines, it gets a spinoff. When a movie is a box-office blockbuster beloved by millions, it gets sequels — a franchise, even. And when a lip balm becomes one of the bestselling, award-winning products in Sephora, it gets more shades. The iconic Fresh Sugar Lip Balm is basically the James Bond of lip balms, regularly releasing new tints that become instant classics — not to mention saving the day and looking good while doing it.
There have been more than a dozen Fresh Sugar Lip Balm shades since the original colorless treatment stick launched so many years ago, and the latest only solidifies why so many people can get behind splurging a little on their lips. Sugar Velvet Lip Balm has the same formula as its many predecessors — the one packed with botanical oils and vitamins that feels like buttery heaven when you apply it, gliding on with a comforting ease unlike any other lip balm you've ever tried. But this time around, the tint is a buildable blackberry hue.
One swipe of Sugar Velvet Lip Balm, and your face wakes up with a hint of color; a few swipes, and you're suddenly looking undeniably chic in your daily morning Zoom meeting. Bonus: If you take that meeting near a window — because who doesn't want to find their light, right? — you'll enjoy the balm's built-in SPF 15 benefits.
Even if this newest shade isn't calling your name, take a look at the full range of colors at Sephora, from neutral nude Honey to the just-orangey-enough Punch. They feel even better than they look, and that's exactly what we want from the lip colors we're wearing during these drying winter months.
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