Best of TODAY 2025:
Our Favorite Viral Moments |
Whether you were balancing in heels to pull off "The Nicki Minaj Challenge," singing along to "KPop Demon Hunters" or wondering if you were in group 7, TODAY.com was here to help make sense of it all. Relive the top trends and viral moments from 2025 as you dream of a Jet2 holiday. |
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Were you in group 7 this year? A clever marketing strategy by singer Sophia James had everyone on TikTok trying to figure out what group they were in while simultaneously boosting the plays for her song "So Unfair." James released a series of videos, labeling the viewers of each one as a member of a group, culminating in group 7. "Group 7 is the hot girl group I don't make the rules," one user wrote. |
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Hopefully you're reading this while enjoying your Jet2 holiday on a beach somewhere. Audio of a British voice declaring "Nothing beats a Jet2 holiday!" along with the jaunty 2015 song "Hold My Hand," by Jess Glynne, was the ironic soundtrack of the summer of 2025. Creators paired the upbeat audio from the budget-friendly U.K. service with video of travel disasters like delayed flights and flooded trains. Nothing beats a Jet2 holiday of holding on for dear life on an ill-conceived wakeboarding trip. |
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An old Nicki Minaj music video had people on social media perched on random objects in high heels wondering what they had gotten themselves into. "The Nicki Minaj Challenge" in July emanated from her perfect posture in heels in the 2013 video for "High School," which inspired people to try elaborate balancing acts. The results were alternately disastrous and hilarious, and our own Jenna Bush Hager and Willie Geist even gave it a try. |
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Aura became the currency of social media in 2025, but you didn't want to be caught aura farming. If that sentence makes no sense to you, we have the explanation of the teen slang that is all about what used to just be called "cool." It particularly applies to the sports world, where Lakers star Luka Doncic and legendary teammate LeBron James are the definition of aura. |
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The animated stars of the Netflix megahit "KPop Demon Hunters" not only slayed on and off the stage this year, they conquered the final boss: dads. Rumi, Mira and Zoey from the girl group Huntrix even had fathers singing along to "Golden" with their daughters after repeated viewings. TODAY's Craig Melvin, a father of two, was powerless against it in his own home. "The singalong version? They're not even giving us a chance now," he said. |
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