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If you've tried just about every trick in the book to tame your frizzy, curly mane to no avail, you're not alone. Curly hair is pretty complicated and finding a product that's capable of whipping it into shape is easier said than done. The Shop TODAY team recently enlisted several hair experts to share their top frizz-fighting picks, and Briogeo's Curl Charisma Rice Amino + Avocado Hydrating Shampoo topped celebrity hairstylist Michelle Cleveland's list.
According to Cleveland, the number one cause of frizz in curly hair is dehydration and she said this shampoo deeply hydrates strands with a blend of moisturizing ingredients like shea butter and avocado oil. "It's sulfate-free and hydrates and cleanses without stripping hair of natural oils and will enhance definition of waves, curls and coils," she explained.
The vegan, cruelty-free shower mainstay is ideal for multiple hair types and is chock-full of rice amino acids that seal the hair cuticle and prevent frizz. With the cold weather season coming, this $26 hydrating find is good to have. 
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