The Toy Picks We’d Tell Every Parent About

See the standout items our editors spotlighted for TODAY Parents.

November 28, 2025 Good morning! Below, a special Stuff We Love edition woven throughout today's top reads. Shop TODAY editors rounded up the best Black Friday 2025 deals so far, with top savings across beauty, tech, fashion, toys and more. Shop TODAY independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Shop TODAY's top Black Friday deals — up to 53% off Amazon's Black Friday 2025 sale is going on and has thousands of deals. Our editors found the best deals on tech, beauty and more. SHOP THE EVENT Top Black Friday Toy Deals Kinetic Sand (Amazon Exclusive) Screen-free play is top of mind these days, and we're loving this unique find to help encourage it. This special "kinetic" sand sticks to itself, which makes it not only fun to play with but less of a mess to clean up, which is great news for parents. $10.99 $15.99 Magna-Tiles Police Station Looking for STEM-inspired gift ideas? This buildable set will really spark their creativity. It includes 35 pieces (including figurines) that can help develop fine motor skills, according to the brand. $41.99 $59.99 Ms. Rachel Official Speak and Sing Doll Stumped on what to get the toddler in your life? You can't go wrong with the gift of Ms. Rachel. And This plush doll can belt out four songs and 16 phrases that will keep them engaged during play time.  $18.49 $21.99 Educational Insights GeoSafari Jr. Kidnoculars For the little kid who loves to go on their own adventures, they will love these binoculars for kids that help them discover plants, birds and insects. $11.19 $15.99 SEE MORE TOY DEALS A Mom Asked Her Teen 1 Question. Her Answer Could Change How You Holiday Shop A viral video of a teen forgetting her Christmas gifts but remembering a family vacation has parents rethinking what gifts are most meaningful. READ MORE The Best Baby Deals Moms and Dads Are Searching for on Black Friday — Up to 73% off Essentials READ MORE He Was Mistakenly Added to a Group Text. Seven Years Later, They Consider Him Family READ MORE I Write About the Hottest Holiday Toys — And These Are My Top Picks for Toddlers This Year READ MORE 90 Christmas Trivia Questions for Kids — And Answers for Parents, Just in Case READ MORE Send us Feedback Follow us on Facebook More TODAY Newsletters Copyright © 2025 TODAY | 30 Rockefeller Plaza, New York, NY 10112 View in Browser | Manage Subscriptions | Unsubscribe | Privacy